Vice President IT Buyer Digital Product Sales

IDC is searching for a VP, IT Buyer Digital Product Sales.

The Vice President IT Buyer Digital Product sales will be responsible for driving revenue growth through the development and execution of comprehensive digital sales strategies and product-led growth for CIOs and team members.

The VP will be at the forefront of our transformative journey, responsible for building and leading a high-performing sales team dedicated to addressing the unique needs of CIOs. The VP will be instrumental in driving revenue growth through a customer-centric approach, leveraging product-led strategies specifically designed for CIOs. This role offers a unique opportunity to shape the future of our sales organization and contribute to the success of our PLG initiative targeting CIOs.

Reporting to the SVP, IT Buyer Digital Product, the VP will lead a team of digital sales professionals to achieve targets and exceed revenue goals. The VP is responsible for oversight, guidance, and mentorship to their team to ensure that individual and team sales targets are met. This will include setting performance goals, conducting performance evaluations, and implementing training programs to enhance team skills and capabilities.

Why IDC?

IDC is the most respected global technology market research firm.  We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success.  IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future! We are just getting started!

• Recruit and build a team comprised of inside sales and product specialists.
• Provide leadership, guidance, and mentorship to a team of digital sale professionals to achieve individual and team targets.
• Develop and implement digital sales strategies with the PLG initiative targeting CIOs to drive user adoption, expansion, and retention aligned with overall company objectives for growth and market share.
• Collaborate with cross-functional teams, including product, marketing, and customer success, to ensure seamless execution of PLG strategies for CIOs.
• Build and nurture relationships with key clients and partners is crucial for success in digital sales. The AVP will play a key role in identifying and cultivating these relationships to maximize sales opportunities, maintain customer satisfaction, and secure long-term partnerships
• Understand the unique needs and challenges faced by CIOs, using insights to inform sales strategies and product improvements.
• Implement customer segmentation strategies to tailor sales approaches based on CIO profiles.
• Analyze market trends, customer insights, and competitive intelligence to identify new opportunities and optimize sales strategies.
• Collaborate with cross-functional teams including marketing, product development, and operations to ensure alignment and maximize effectiveness of digital sales efforts.
• Stay updated on emerging digital sales technologies,
• platforms, and best practices to continuously innovate and improve sales effectiveness.
• Utilize data analytics to identify trends, opportunities, and areas for improvement in the sales process for CIOs.
• Develop and maintain strong relationships with internal stakeholders to drive collaboration and support digital sales initiatives.
• Represent the company at industry events, conferences, and client meetings to promote our digital sales offerings and establish thought leadership.
• Ensure compliance with company policies, industry regulations, and ethical standards in all digital sales to maintain the company reputation and integrity.

• Bachelor’s degree in business administration, marketing, or related field; MBA or equivalent preferred.
• 15+ years of experience in digital sales, with a proven track record of success in achieving sales targets and driving revenue growth.
• Proven experience in sales leadership roles with a focus on PLG strategies, particularly for CIOs and IT leaders.
• 7+ years of experience in leadership roles, with demonstrated ability to lead and inspire teams to deliver exceptional results.
• Strong understanding of digital sales techniques, technologies, and platforms, including but not limited to e-commerce, digital advertising, social media marketing, and CRM systems.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport and credibility with clients, partners, and internal stakeholders.
• Strategic thinker with analytical skills and ability to leverage data-driven insights to inform decision-making and optimize sales strategies.
• Results-oriented mindset with a passion for driving continuous improvement and innovation in digital sales practices.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and deadlines.
• Proven ability to adapt to change, embrace challenges, and drive organizational growth through digital sales excellence.
• Required travel 30%

This role is ideally located in IDC’s Needham, MA headquarters, but qualified candidates in approved remote locations within the USA will be considered.

About IDC:  International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,200 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

At IDC we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $290,000 and $330,000 and is inclusive of base salary and variable compensation (if applicable).