Audience Development Manager, Events

IDC is expanding its highly successful events business into the U.S. market, and we're looking for a strategic, data-driven Audience Development Manager to lead the charge. This role is ideal for someone with deep expertise in B2B audience growth, list building, and event marketing --especially within the IT executive landscape.

About the Role
You'll be responsible for building and growing a qualified, opt-in audience database of IT decision-makers across top U.S. cities. Your work will directly support in-person and virtual custom events for clients and larger in-person regional CIO Summits in key cities as well as national virtual event webinars and programs. If you're passionate about data, digital engagement, building community and driving real business results through targeted outreach --this is your role.

Why This Role Matters
As IDC expands its U.S. event footprint, this role is pivotal in ensuring we meet (and exceed) sponsor expectations and deliver world-class events. You'll work in a collaborative, supportive environment that values autonomy, innovation, and results. No two days will be the same --if you're organized, data driven and have knowledge of the U.S. IT community, you'll thrive here.

Ready to help shape the future of IDC's U.S. events business?

This role can be located in an approved US based location working from a remote home office. 

Audience Development Strategy
· Build and segment a robust U.S. database of qualified IT executives using Apollo.io, lead-gen tools, LinkedIn navigating and list vendors.
· Develop and manage opt-in acquisition programs across webinars, newsletters, and event campaigns.
· Own and refine the U.S. audience development playbook based on geographic, persona and industry targeting.
· Lead audience acquisition for both single-sponsor custom events and multi-sponsor syndicated programs, both in-person and virtual.
Data & Technology Management
· Ensure data integrity by managing bounce tracking, preference centers, and unsubscribe compliance with national and global standards.
· Collaborate with IT on CRM/ESP integrations (Marketo, Adestra, Cvent etc.)
· Track audience engagement metrics and implement progressive profiling and UTM tagging.
Campaign Execution & Event Promotion
· Build event landing pages in CVENT and WordPress
· Manage the event specific lists and outreach ensuring the registration goals are met on each event type in your portfolio.
· Execute always-on email and content campaigns to grow opt-ins.
· Collaborate with marketing on newsletter content and promotion calendars.
· Work with analysts and speakers to co-promote events and grow the funnel via LinkedIn and social media.
· Maintain a calendar of audience availability for single sponsor event matching, working closely with the Sales department.
Stakeholder Collaboration
· Partner with sales to align audience development strategy to sponsorship KPIs.
· Collaborate with event operations, client services, IT and marketing teams to ensure campaign readiness and compliance.
· Engage with IDC analysts and influencers for webinar programming and social amplification.

• 5+ years of experience in audience development, marketing operations, or demand generation (preferably in the B2B tech or events sector)
• Deep understanding of the U.S. IT landscape and executive buyer personas
• Experience working with senior and c-suite executives
• Proficient with Apollo.io or similar list-building tools
• Strong experience with ESPs such as Marketo, Adestra, Cvent, or comparable systems
• Experience sourcing, cleansing, and growing opt-in databases in compliance with CAN-SPAM and GDPR
• Highly organized, proactive, and comfortable working in fast-paced, matrixed environments
• Strong collaboration and communication skills across marketing, IT, sales, and external partners
• Experience working in a global marketing team (preferred)
• Spanish, Portuguese or French language would be considered an asset, but not required.
• Familiarity with CIO communities or IT leadership councils (preferred)
• Past success with LinkedIn lead gen ads or speaker-driven referral campaigns (preferred)
  
  Some travel will be required within the USA to attend and support 3-4 events annually.

Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

At IDC US, we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $75,000-$100,000 USD and is inclusive of base salary and variable compensation.